Rider Rewards
Locally branded loyalty for Harley-Davidson and powersports dealers.
Rider Rewards turns every visit into a reason to come back. Riders check in, earn points and rewards, and join your text and email clubs, all under your dealership's brand.

How it works
A check-in keypad that builds your customer list

Earn points
Riders earn points with every dollar spent and unlock daily rewards.
Check in
Riders enter their phone number at the dealership keypad to check in, see their balance and enter to win.
Stay in touch
Every rider can join your text club and email news, so you can reach them directly.
Trusted by the industry

Chosen by Harley-Davidson dealers



Also serving Ducati dealers and many more.
Our history
20 years of proven success
2003 to 2006 The birth of Rider Rewards. More Than Rewards was installed in close to 90% of the entire H-D dealer network.
2012 Official partnership. Since 80% of their top dealers used Rider Rewards, we became an official partner.
2014 Version 3 of Rider Rewards launched, with HOG Chapter Manager.
2019 Our Hyper Drive Pro CRM was chosen as a preferred CRM sales platform by Harley-Davidson.
2020 An updated text platform launched to help customers communicate during the pandemic.
Today We maintain roughly 25% to 30% of the H-D network, and we are now leading the way with AI virtual offices and AI employees.
Stats include only US based dealerships.
Works with the rest of our line
Add AI employees to your dealership.
Pair Rider Rewards with an AI phone agent that answers service questions, books appointments and calls customers back, so no lead or service call is missed.
More Than Rewards