Relying on our extensive experience with Harley-Davidson and other motorcycle and powersport dealerships, we’ll partner with your business to increase your profits and improve your customers’ experience. We quickly help dealerships understand the complexities of:
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Implementing a successful loyalty program or enhancing a current program. |
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Using email marketing to reach new customers and demographics. |
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Implementing new marketing tools and other technologies, such as kiosks, gift registries, ride registration, and loyalty cards. |
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Improving relationships with HOG (Harley Owners Group) and other motorcycle chapters. |
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Using your existing website to produce additional revenue streams. |
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Managing marketing campaigns across multiple locations. |
More Than Rewards provides complete, comprehensive online training for management, marketing, cashiers, department managers, and accounting personnel. We even offer training classes at your location to give you a “hands on” experience.
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A Common Issue: What, Who, and How to Reward?
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Many dealerships that have never had a loyalty or retention program ask, “How do we reward our customers?” There are actually many things you can do to increase program participation, differentiate from the competition, keep in contact with long-time and new customers, and gain valuable marketing information.
Most of our customers are either running point-based or cash-back systems. We can handle both systems—of which we are deeply knowledgeable—to offer the right discounts and incentives while not “giving away the farm.”
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Point-based Systems
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This is when every dollar spent equals a point, or any number of multiples of points. There are various levels that customers reach in which they can “buy” coupons redeemable only at the dealership where they earned the points. For example, a motorcycle rider may earn a $25 coupon for spending $500, and a $75 coupon for spending $1000. The levels can be static or progressive in nature, or there can just be one, simple level. |
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Cash back Systems
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This works almost like familiar credit card reward programs. Through purchases, customers earn a percent back, with the percent increasing in various purchase amount ranges. For example, a customer might get 2% back for spending from $1 - $300, and 3% back for spending between $301 - $700. A customer can cash out their rewards at any time. |
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Free Gift or “Thank You” Programs
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This program gives occasional free merchandise or special coupons. At a certain purchase level, customers might receive a free t-shirt; at higher levels, customers could receive complimentary maintenance packages or oil changes.
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We Help You Through the Process!
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There are pros and cons to every type of program. With More Than Rewards, dealerships have complete control over what departments—and even items—can be rewarded. You can provide a mix of different tactics to meet customer demand, and even surprise customers with automated rewards for joining your loyalty program or having a birthday. We are ready to work with you to help implement a very profitable and effective loyalty program!
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Call us to request a free catalog and a "Seven Laws of Riding" mouse pad!
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