Bottom-Line Thinking
Dealerships selling Harley-Davidson, Yamaha, Kawasaki, Honda as well as other popular motorcycle & powersport brands have been struggling with giving flat discounts (sometimes in the 10-20% range) to an existing customer base that may only make sporadic store visits and purchases.

Targeting some of your most lucrative purchase incentives to your top 20% customer base makes more business sense in the long run—especially in a highly competitive retail market. Getting more of a customer’s wallet share nowadays takes more than just great customer service and high levels of satisfaction. Motorcycle riders must “get back” a real dollar value based on their repeat business and regular purchases in service, motorclothes, accessories, and parts. Customer loyalty, which is very often overlooked, must be a part of your overall marketing and sales efforts. (A common misconception is that a customer loyalty program is the same as a bike sales management system like H-D Connect)

For maximum results, the customer experience in rewards for their continued purchases must be personalized, informative, easy to use, easy to redeem, and tied closely to your dealership’s brand. On the dealership’s end, owners and general managers must have instant access to information that will help them make key decisions on how, what, and how much to reward. They need the at-a-glance ability to gauge the overall success of their efforts. The system must be easy to use and easy to understand, with the marketing power to identify, reach, and continually communicate with a diverse customer base.

Through our technology-based marketing solutions, motorcycle and powersports dealerships can now take full advantage of powerful loyalty and e-marketing features that major multi-chain retailers have been using successfully for years. It is key to understand that a loyalty program must go beyond simply “rewarding” customers with flat rewards, punch cards, or stamps.

The features customers want, the information you need, the power to direct purchase behavior, the ability to increase website participation, built-in fraud detection, and instantaneous control must be part of your customer retention program.

We’ve helped many owners and GMs realize the substantial difference between More Than Rewards and common out-dated approaches, or those that are missing a vital piece of loyalty marketing.

We can raise your bottom line for a fraction of what you are spending on “shotgun” marketing approaches or giving away in flat discounts. Reach your current customer base and appeal to new demographics rather than continually tapping out baby boomers.