It’s About Building Relationships            
Those involved with marketing, promotions, events, and advertising at motorsports or powersports dealerships are familiar with traditional tools like radio, billboards, direct mail, newspaper, point-of-purchase displays, and standard dealer websites. Events like “new bike owner” nights, musical guests, charity rides, and bike washes—among countless other ideas—help bring new customers into your store and keep your location in the spotlight. Harley-Davidson dealerships try to work closely with their local HOG Chapters to facilitate events, monthly meetings, rides, member communication, and special member offers.

But the motorcycle marketing landscape is definitely changing. Local and web competition is increasing, consumers have less discretionary income, and customer needs are becoming more demanding and complex. Website interaction, email marketing, and more targeted marketing approaches are more important than ever—especially with a more diverse, tech-savvy customer base. Getting the information you need in order to reach customers from various demographics and sales histories provides a powerful, cost-effective tool to target certain groups at any given time. 

To solve these issues, dealerships are looking for complete marketing solutions to keep customers coming back to their store and website, while also giving them a real dollar value for their on-going purchases.

We at More Than Rewards offer a truly unique and highly effective web-based customer loyalty solution which is being rolled-out by an increasing number of small and large dealerships around the nation. We create a bigger profit potential to target market your customers while building more solid customer relationships.

How are we different?
Our loyalty solution was developed specifically for the motorcycle and power sports industry. It integrates into your cash register—no manual point entry is required during the cashiering process, and you can target your rewards and non-rewards customers. It even automatically processes return item rewards.

Our system ties in ALL the major areas of your target marketing efforts across every department and dealer location including: websites, kiosks, events, wish lists, gift registries, ride scheduling, local HOG Chapters, strategic email marketing, mail lists, comparative reporting, RidersEdge™ and more.

Best yet, our complete online software suite offers your dealership hundreds of easy-to-use, web-based features such as: on-the-fly rewards management, scheduling special reward days, varying the rewards based on products, rewarding event participation, designing “buy X get one free promotions,” and customer account management.

Also, our program is loaded with plenty of automated features, such as a complete e-marketing suite for newsletters, advance email scheduling, plus service and sales thank you follow-ups. The system will even automatically reward customers for program sign-up and birthdays, at your discretion.

The program levels and rules for how your loyalty program works can be set to your specifications and changed at any time. The More Than Rewards program can be branded as your own by your dealership. Call it whatever you want, from “Rider Rewards” to “Biker Rewards” to “VIP Program.”

Start building a better relationship with your customers while having the power to drive purchase behavior, direct discounts to your top customer base, and take control of your e-marketing.