A major benefit to our marketing system is that we are able to pull information from many cash register or Dealer Management Systems. We currently work with Talon 2, Talon ES, Lightspeed NXT, and Lightspeed Unix.

Cash register integration provides a host of benefits, including:

Brand the program specifically to your dealership rather than signing on to a competitively used or generic program.

Design the rewards program levels and rules however you want. Customize rewards on bikes, service, parts, and motor clothes, or even reward by item. Very specific rules can be defined, for example, rewarding or not rewarding on gift card purchases.

Automatically reward customers just for visiting the store, filling out a survey, signing up for the program, having a birthday, or attending Chapter meetings and going on rides. 

Easily create “rewards” campaigns to drive purchase behavior like “buy X get X free” programs, multi-point days, bonus points for items, and rewards for attending events with just a few mouse clicks. Customers are automatically notified of double point days through their profile page on your web site.

Automatically reward HOG or motorcycle chapter members at different levels. There is no need for separate loyalty or membership cards.

Quickly download mail and email lists of ALL customers, including reward and non-reward customers, based on demographic information, sales history, gender, bike they ride, education, and more. Also, automatically download lists of customers who haven’t used their points in the past 90 days.

Automated reporting gives you instant information on current “rewards liability,” top 50 customers, redeemed rewards, gift cards available, normal sales versus rewards sales, and duplicates in your dealer management system.

Customers can even “rent” a hand-held scanner, walk around the store, and add items to a gift registry or wish list. The hand-held bar code scanner, which comes with our program, is also used to electronically track event and ride participation. Get rid of punch cards and stamps!

Cut down the cost of mailings while increasing communication with customers through targeted email and customer self-service.

 A dealership “dashboard” which gives quick stats about your program like available loyalty cards, rewards versus non-rewards member sales, dealership blog, current weather, and rewards coupon redemption.

Gift Card management with NO extra fees per gift card sale, redemption, or use.

Traffic logging for door swings, phone calls, etc.

Multi-store Inventory Look-up

IT Help Desk module to track your internal IT requests.

Customizable User Security Levels to define management functions over common cashiering functions.

ACE - Branded Products Harley-Davidson^® ROADHOUSE^TM Order Management Portal. Quickly find and view Harley-Davidson^® licensed products and pricing, while eliminating the need for faxing to get these highly attractive specialty products for your store. Other dealerships, such as Yamaha, Honda, Kawasaki, Triumph and Polaris dealers, can use the portal for re-branded Budweiser, Jack Daniels, and John Deere products.

A Complete E-mail and E-marketing Suite.

MyChapterManager.com, Local Motorcycle Chapter Management Program.
Your store and chapter officers get access to our online Chapter Management Program through hogmanager.com, automating membership processes and saving hours of time.

Document & Video Upload Center

Full-size and counter-top kiosks available, with motorcycle specific features and complete software management built into your dealer’s intranet.

(Kiosks can boost customer interest in your loyalty program by 50%.)